Effective date: 09/09/2025

Rocket Fuel Games LTD (“we,” “our,” “us”) is the developer and publisher of mobile games including Drift Legend, Drift King, Rocket Road!, Drift Street, Ninja Surf, Roof Race, Color Run!, Endless Cave, and Bank Bandit (the “Services”).

We are committed to protecting your privacy and ensuring that your personal data is handled responsibly and in compliance with applicable data protection laws, including the UK GDPR and the EU GDPR.

1. Data Controller

Rocket Fuel Games LTD is the data controller for the processing of your personal data in connection with the Services.

• Company name: Rocket Fuel Games LTD

• Registered office: Asm House, 103 A Keymer Road, Hassocks, West Sussex, England, BN6 8QL

• Contact email: rocketfuelgames@gmail.com

2. Information We Collect

When you use our Services, we may collect the following types of data:

• Basic information (device type, operating system, app usage statistics)

• Advertising data (personalised and non-personalised ads, advertising identifiers)

• Analytics data (to improve app performance and user experience)

• Third-party login data (if you connect through third-party platforms)

• Log data (IP address, device name, OS version, time and date of use, crash/error reports)

We do not knowingly collect personal data from children under 13 years of age.

3. Legal Bases for Processing (EU/UK GDPR)

We process personal data on the following legal bases:

• Consent – for personalised advertising, analytics, and cookies (where required).

• Legitimate interests – to operate, secure, and improve our Services, prevent fraud, and understand how users interact with our apps.

• Legal obligations – where processing is necessary to comply with applicable laws.

4. How We Use Data

We use the data we collect to:

• Provide, operate, and improve our Services

• Display advertisements and measure their effectiveness

• Analyse app usage and performance

• Detect, prevent, and address errors or misuse

• Comply with legal obligations

5. Third-Party Services

Our apps may use third-party services that collect information used to identify you. Please review their privacy policies:

• Facebook

• GameAnalytics

• Tenjin

• AdMob (Google)

• ironSource

6. International Data Transfers

Your data may be transferred and processed outside of the country in which you reside, including to the United Kingdom and the United States.
Where required by law, we rely on safeguards such as the Standard Contractual Clauses approved by the European Commission to protect your data.

7. Data Retention

We retain personal data only as long as necessary for the purposes described in this Privacy Policy. Retention periods generally include:

• Analytics data – up to 24 months

• Advertising data – as determined by third-party providers (see their policies above)

• Crash/log data – up to 12 months

• Other data – deleted when no longer needed for the stated purposes

8. Your Rights (EU/UK GDPR)

If you are located in the EU or UK, you have the following rights:

• Right to access your personal data

• Right to rectification (correction of inaccurate data)

• Right to erasure (“right to be forgotten”)

• Right to restrict processing

• Right to object to processing (including marketing)

• Right to data portability

• Right to withdraw consent at any time (without affecting past lawful processing)

• Right to lodge a complaint with your local Data Protection Authority

To exercise these rights, contact us at rocketfuelgames@gmail.com.

9. Security

We use commercially reasonable safeguards to protect your personal data. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

10. Children’s Privacy

Our Services are not directed to children under 13. We do not knowingly collect personal data from children. If we become aware that a child has provided personal data, we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page, with an updated “Effective date.” Please check regularly for updates.

12. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

📧 rocketfuelgames@gmail.com
📍 Rocket Fuel Games LTD, Asm House, 103 A Keymer Road, Hassocks, West Sussex, England, BN6 8QL